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Smart Watch for Women Alexa Built-in, 1.95" Fitness Watch with Answer/Make Calls, IP68 Waterproof/Heart Rate/Sleep Watch/100 Sport Modes, Smartwatch Compatible Android iOS
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Alexa Built-in
This device has been certified by Amazon for its built-in Alexa functionality, providing a voice-forward experience to play music, read news, control other smart home devices, and more.
Purchase options and add-ons
Operating system | Android 6.0+ / iOS 9.0+ |
Special feature | Alexa Built-in, Compatible with Bluetooth Calls, iOS & Android Compatible, Notifications, Heart Rate, Sleep Tracker, Step Calorie Counter, Activity Tracker, 100 Sport Modes, IP68 Waterproof, Find My Phone See more |
Connectivity technology | Bluetooth |
Wireless communication standard | Bluetooth |
Battery cell composition | Lithium Ion |
GPS | No GPS |
Shape | Rectangular |
Screen size | 1.95 Inches |
Brand | TOOBUR |
Model name | IDW16 |
About this item
- [Alexa Built-in] Enjoy the convenience of Alexa on your wrist! With TOOBUR's smart watch, you can control your smart home devices, set reminders,get weather updates and more all from your wrist. Simply download the "VeryFit" app from the App Store, connect to your watch via Bluetooth, and enjoy the convenience of Alexa on your smartwatch.
- [Stay connected on-the-go] Simplify your daily routine by managing your calls and messages in one place. With Bluetooth compatibility, the TOOBUR smartwatch allows you to make and receive phone calls, you can also receive social media, E-mail and SMS notification right on your wrist, you will never miss an important message or notification. keeping you connected while you're on-the-go.
- [Health & sport watch] Track your health and fitness goals with the TOOBUR smart watch. The fitness watch can monitor your heart rate, and stress levels in real-time, and alert you if anything is abnormal. With over 100 different sports modes, the sport watch allows you to easily track your steps, calories burned, distance, speed and with an IP68 waterproof, the watch is perfect for swimming and any sports. Get yours now and start tracking your progress!
- [A Good Sleep is All You Need] Get a better night's sleep with TOOBUR's sleep watch.The smartwatch monitors your sleep in three different modes - REM, light, and deep sleep. The data is sent to the "VeryFit" app, which provides you with insights and tips to improve your sleep quality. Use this feature to improve your overall sleep habits and wake up feeling refreshed.
- [Long Battery Life] Experience uninterrupted smart living with TOOBUR smartwatch's long battery life. With up to 30 days of standby time, 20 days in power saving mode, and 7-10 days of daily usage, you can wear your smartwatch without worrying about frequent charging. And it only takes 2.5 hours to fully charge, allowing you to spend more time enjoying the benefits of a smartwatch and less time worrying about battery life.
- [1.95'' HD Screen & Customizable Watch Face] Experience crystal-clear visuals like never before with our smartwatch's 1.95-inch high definition screen. Choose from 100 beautiful cloud-based watch faces or even upload your own photos, such as selfies or pictures of your pets, to create a truly personalized look. With endless possibilities, you'll never run out of options to make your watch truly your own.
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- Sustainability features for this product
Sustainability features
This product has sustainability features recognised by trusted certifications.Carbon impactCarbon emissions from the lifecycle of this product were measured, reduced and offset.As certified byThe ClimatePartner certified product label confirms that a product meets the requirements for the five steps in climate action including calculating carbon footprints, setting reduction targets, implementing reductions, financing climate projects and communicating transparently to continuously reduce emissions.Certification NumberBQYU2F - Sustainability features for this product
Sustainability features
This product has sustainability features recognised by trusted certifications.Carbon impactCarbon emissions from the lifecycle of this product were measured, reduced and offset.As certified byClimatePartner certified
The ClimatePartner certified product label confirms that a product meets the requirements for the five steps in climate action including calculating carbon footprints, setting reduction targets, implementing reductions, financing climate projects and communicating transparently to continuously reduce emissions.Certification NumberBQYU2F
From the brand

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TOOBUR was established by a group of smart wearable device enthusiasts. We have been focusing on the research and development of smart wearable devices for seven years.With user health as our top priority, we provide customers with a better and more convenient life experience through excellent product workmanship and extreme user experience. TOOBUR are committed to becoming a global consumer favorite wearable device brand.
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TOOBUR Square Smart Watch
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TOOBUR Round Smartwatch
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Product Description



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How big is the watch fits?
1.The face of this watch is 1.95 inch.
2.The watch straps fit for 145mm(min)-190mm(max) wrist.
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Can I reply to messages on my watch?
No, you can't. The smartwatch can only sync and notify the messages with your phone notifications, you can't reply to messages.
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How to improve the accuracy of the watch's data tracking?
1. During initial setup, ensure the watch time is correct, and provide accurate gender, age, height, and weight information.
2. Stabilize the watch and minimize unnecessary movement (left, right, up, or down) during physical activities.
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How do I get Alexa to Work? Can I use Alexa to make calls?
1. Connect the watch to your phone --> Open "Veryfit" App and go to "Device" --> Click "Alexa" and login to your account.
2. No, the watch doesn't support calling with Alexa. Please go to the "Alexa" section in the App to view "Alexa User Guide".
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How to address your product issue?
If you're grappling with a product problem, please kindly find us on Amazon.
Compare with similar items
This item ![]() TOOBUR Smart Watch for Women Alexa Built-in, 1.95" Fitness Watch with Answer/Make Calls, IP68 Waterproof/Heart Rate/Sleep Watch/100 Sport Modes, Smartwatch Compatible Android iOS | Recommendations | |||||
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Price | £23.95£23.95 | £49.99£49.99 | -20% £23.99£23.99 RRP: £29.99 | -40% £29.99£29.99 RRP: £49.99 | -19% £22.79£22.79 RRP: £28.25 | £29.99£29.99 |
Delivery | Get it as soon as Saturday, May 17 | Get it as soon as Saturday, May 17 | Get it as soon as Saturday, May 17 | Get it as soon as Saturday, May 17 | Get it as soon as Saturday, May 17 | FREE delivery |
Customer Ratings | ||||||
Sold by | ZX UK | ZX UK | ANTONY EDWARD LIMITED | Saber | ShunRongCo | ZX UK |
size | fits 145mm-190mm wrists | 1.8 | — | 1.83" | 1.83 inches | 44mm |
operating system | Android 6.0+ / iOS 9.0+ | Android | For Most Android and iOS Smartphones, Not suitable for iPad, Tablet, PC. | Android&iOS | Android | ios, Android |
display size | 1.95 inches | 1.8 inches | 1.85 inches | 1.83 inches | 1.83 inches | 44 millimeters |
connectivity tech | Bluetooth | Bluetooth | Bluetooth | Bluetooth | Bluetooth | Bluetooth |
supported applications | VeryFit, Alexa, Social Media, Email, Messaging | Alexa integrated | Make and Answer Calls, AI Voice Assistant, 100+ Sport Modes, DIY Watch Face, Alarm Clock, Music Control, Camera Control, Weather Forecast, Heart Rate Monitor, Activity Tracker, Multisport Tracker, Pedometer, Sleep Monitor, Oxymeter (SpO2), Sedentary Reminder, Calorie Tracker, Distance Tracker, Female Health | Messages, Fitness Tracker, Contacts, Voice Assistant, Weather | Alexa | VeryFit |
input interface | touch screen | touch screen | touch screen | touch screen | microphone | touch screen |
wireless standard | bluetooth | bluetooth | bluetooth | bluetooth | bluetooth | bluetooth |
water resistance | waterproof | waterproof | waterproof | waterproof | waterproof | waterproof |
case material | Resin | Plastic | Aluminium | Metal | Resin | Resin |
wireless provider | du | du | du | — | all carriers | du |
GPS navigation | No GPS | No GPS | GPS Via Smartphone | GPS Via Smartphone | GPS Via Smartphone | GPS Via Smartphone |
What's in the box?
Product details
- Batteries : 1 Lithium Metal batteries required. (included)
- Product Dimensions : 25.91 x 4.06 x 1.19 cm; 91 g
- Date First Available : 3 July 2023
- Manufacturer : TOOBUR
- ASIN : B0C9ZLY3N5
- Item model number : IDW16
- Country of origin : China
- Guaranteed software updates until : unknown
- Delivery information:: We cannot deliver certain products outside mainland UK ( Details). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout.
- Best Sellers Rank: 9,751 in Electronics & Photo (See Top 100 in Electronics & Photo)
- 512 in Smartwatches
- Customer reviews:
Important information
Visible screen diagonal
2" / 5 cm
Customer reviews
Customer Reviews, including Product Star Ratings, help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyses reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find the smartwatch offers good value for money, with all functions working as expected and a strap of good quality. The device is easy to set up and use, with clear instructions provided, and customers like its appearance, with one noting the ability to change the clock face. The battery life receives mixed feedback - while some say it's good, others report it stops charging after three months of use. Customers have mixed opinions about the size, with some finding it appropriately sized for women's wrists while others find it too large. The step counter accuracy is also mixed, with several customers reporting it's not accurate at all.
AI-generated from the text of customer reviews
Customers find the smartwatch to be excellent value for money, with features included for the price, and one customer specifically mentions it works well for reading WhatsApp messages.
"...I'm still happy with my purchase, great watch for the price." Read more
"...If you want an affordable smartwatch you can’t go wrong with this device." Read more
"Fantastic watch does everything I need and more great price 😁..." Read more
"...Not a problem in the device and app though. Very nice and good value for money." Read more
Customers are satisfied with the smartwatch's functionality, noting that it does everything they expect and has plenty of features.
"...in one, correct direction to charge, it attaches quickly and easily to the watch, which is great, but it can also detach very easily too if..." Read more
"...App uses Bluetooth. There is a large selection of free watch faces to choose from. It’s compatible with my iPhone 13 Pro...." Read more
"...This watch has activity monitors and one of them is to remind me to drink to stay hydrated, take a break, and if water gets in/on watch it..." Read more
"This work doesn't work properly as Bluetooth doesn't work properly and changing the date and time won't do it I should of got the more expensive one..." Read more
Customers find this smartwatch to be of good quality, with one customer noting that the strap is particularly well-made.
"Nice watch, good sized screen, with a number of different functions which I'm just starting to get used to...." Read more
"...It's good not too complicated. The battery lasts a few days too...." Read more
"Fantastic watch does everything I need and more great price 😁..." Read more
"So easy to set up, good quality with a comfortable strap, feels light on the wrist good screen...." Read more
Customers find the smartwatch easy to set up and use, with clear instructions in the manual, and one customer noting that the phone app is straightforward.
"...only link up and attach in one, correct direction to charge, it attaches quickly and easily to the watch, which is great, but it can also detach..." Read more
"...The phone app is a straightforward. App uses Bluetooth. There is a large selection of free watch faces to choose from...." Read more
"...It's good not too complicated. The battery lasts a few days too...." Read more
"...at first glance i was very happy with it, it was nice and easy to set up. The alexa feature is really good too, cool interface design etc...." Read more
Customers like the appearance of the smartwatch, particularly its pretty colors, and one customer mentions that the clock face can be customized.
"...the watch yesterday, at first glance i was very happy with it, it was nice and easy to set up...." Read more
"...I like that you can change the look of the clock face to suit your need. For the price I didn’t expect it to be so good!..." Read more
"...Not a problem in the device and app though. Very nice and good value for money." Read more
"Very nice my daughter will love it for her xmas" Read more
Customers have mixed experiences with the smartwatch's battery life, with some reporting good performance while others mention it drains quickly and stops working after three months of use.
"...It's good not too complicated. The battery lasts a few days too...." Read more
"...This, expectedly, did drain the battery a lot quicker than normal...." Read more
"...Even though it was advised to charge before use it came with 92% charge...." Read more
"...All the functions, big hd screen, long battery life." Read more
Customers have mixed opinions about the smartwatch's size, with some appreciating that it's not too large on the wrist and has a large screen, while others find it too big.
"Nice watch, good sized screen, with a number of different functions which I'm just starting to get used to...." Read more
"...The only thing for me that lets it down is the strap length, it's too short to go round my wrist, it's just a 'normal' length and I need XL...." Read more
"Great watch, does everything I need. All the functions, big hd screen, long battery life." Read more
"Looked great but the strap wouldn't fit my wrist" Read more
Customers have mixed opinions about the smartwatch's accuracy, with several reporting that the step counter is not accurate at all.
"...other apps like heart rate seems to work fine..just the step counter seems to have issues..BUT OVERALL ITS A GREAT WATCH" Read more
"...It ticks all the boxes for tracking steps and receiving notifications from WhatsApp, email and text...." Read more
"Looks smart and I like the range of features however the step counter is totally inaccurate… I simply adjusted a bandage and my steps increased by 20..." Read more
"...The step count is not accurate but it's not too far off to make it unusable...." Read more
Reviews with images

Comfortable, Stylish but maybe questionably accurate
Top reviews from United Kingdom
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- Reviewed in the United Kingdom on 7 February 2024Size Name: fits 145mm-190mm wristsColour Name: PinkVerified PurchaseNice watch, good sized screen, with a number of different functions which I'm just starting to get used to. Replacing my 2 year old Fitbit which wasn't holding much of a charge, only charging to about 86%, so needing to be charged again 24 hours later. Fitbits are expensive to replace so I took a chance and opted for this one. Not so impressed with the notifications, they are very brief, as I often hear or feel the vibration of a message coming though but have no idea what it was often as it only lasts for a couple of seconds before disappearing, not sure where to find them after they vanish. I also have mixed feelings about the magnetic charging cable, great that it can only link up and attach in one, correct direction to charge, it attaches quickly and easily to the watch, which is great, but it can also detach very easily too if accidentally disturbed or bumped stopping charging of not noticed. A full charge lasts most of the week too. I'm still happy with my purchase, great watch for the price.
- Reviewed in the United Kingdom on 17 February 2024Having been a FitBit user for nearly 3 years I am impressed with this watch. It ticks all the boxes for tracking steps and receiving notifications from WhatsApp, email and text. Has speakers in the phone so if you’re Bluetooth headset runs out, you can still have a conversation (clearly in a quiet area). It has many exercise modes for capturing your workout stats. It does sleep tracking. There’s a weight management plan, it takes a little time to suss. The buttons for yes/no to set your goals are in Chinese.
The phone app is a straightforward. App uses Bluetooth. There is a large selection of free watch faces to choose from. It’s compatible with my iPhone 13 Pro.
If you want an affordable smartwatch you can’t go wrong with this device.
- Reviewed in the United Kingdom on 31 May 2024Size Name: fits 145mm-190mm wristsColour Name: PinkVerified PurchaseI've had a basic smart watch but this outshines it by far!
I can answer my phone from my watch which helps if your phone is in your pocket! This watch has activity monitors and one of them is to remind me to drink to stay hydrated, take a break, and if water gets in/on watch it notifies you to shake it to get rid of the water 💧 plus there are other notifications that I haven't looked into or used. It's good not too complicated.
The battery lasts a few days too.
It's not as good as the Apple watch but for the price it's an absolute should have to get used to the idea. Very reliable, even monitors your stress level!
- Reviewed in the United Kingdom on 8 March 2025Size Name: fits 145mm-190mm wristsColour Name: BlueVerified PurchaseFantastic watch does everything I need and more great price 😁
- Reviewed in the United Kingdom on 2 August 2024Received the watch yesterday, at first glance i was very happy with it, it was nice and easy to set up. The alexa feature is really good too, cool interface design etc. BUT the step counter is so far off, i'd have cup of tea and it would tell me i'd tell me i've walked 15 steps!!. Sure i should be able to move my body (whilst laying down or sat down without the smart watch assuming i've ran a mile). I looked at other reviews that said the same thing and the seller advised that maybe the watch strap is too loose. I can confirm that this doesn't really improve the function. I wore the watch tight enough and if any tighter i'd cut off blood circulation. Such a shame because i really like everything else. I think if you just want a smart watch that can take/receive calls, tell time and look good then yes, go for it BUT if you want accurate step counts, then probably not the one for you sorry.
- Reviewed in the United Kingdom on 26 April 2025Size Name: fits 145mm-190mm wristsColour Name: PinkVerified PurchaseRubbish, doesn’t hold charge has been broken for the past month and you can only return for 1 month after purchase. Don’t buy, it’s a total rip off. Worked well for 6 weeks then was erratic and ran flat after 6 hours despite charging overnight.
- Reviewed in the United Kingdom on 12 August 2024Size Name: fits 145mm-190mm wristsColour Name: PinkVerified PurchaseSo easy to set up, good quality with a comfortable strap, feels light on the wrist good screen. Even though it was advised to charge before use it came with 92% charge. I like that you can change the look of the clock face to suit your need.
For the price I didn’t expect it to be so good! I would definitely recommend.
- Reviewed in the United Kingdom on 28 March 2025Size Name: fits 145mm-190mm wristsColour Name: PinkVerified PurchaseGreat watch, does everything I need. All the functions, big hd screen, long battery life.
Top reviews from other countries
- According to the track information, it says this item was delivered yesterday but upto now I didn't recieve it. When will I recieve my package..Reviewed in the Netherlands on 21 August 2024
5.0 out of 5 stars This is working perfectly well and I love everything about it. It makes call and also recieve calls.
Size Name: fits 145mm-190mm wristsColour Name: PinkVerified PurchaseAccording to the track information, it says this item was delivered yesterday but upto now I didn't recieve it. When will I recieve my package..This is working perfectly well and I love everything about it. It makes call and also recieve calls.
Reviewed in the Netherlands on 21 August 2024
Images in this review
- Natou KahnReviewed in Canada on 3 December 2024
5.0 out of 5 stars Practical and great price
Love the design of this smart watch. Easy to set up and use. Comfortable to wear and very reasonably priced. Battery lasts a long time before it needs to be recharged. I would recommend this product.
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JuszczynkaReviewed in Poland on 9 January 2025
5.0 out of 5 stars Super
Size Name: fits 145mm-190mm wristsColour Name: PinkVerified Purchaseza te pieniadze całkiem fajny zegarek
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みきReviewed in Japan on 4 April 2025
5.0 out of 5 stars お気に入り(*'◒`*)
Size Name: fits 145mm-190mm wristsColour Name: PinkVerified Purchaseこの値段で電話も出来るし
待ち受けも好きな画像に変えられて画質もよく
最高です!!
重宝します(*^^*)
- ChloéReviewed in Canada on 25 July 2024
5.0 out of 5 stars Great Watch!
I bought this for my 12 year old and I'm so surprised how many features it has! The battery life is really good as well, don't need to charge it everyday. He enjoys seeing his steps and makes goals for himself for fun and is excited to see what the Sleep app said about his sleep every morning. Fun to have Alexa capabilities too! Need to download an app on your phone to make the watch connect and have all the features and I made him an Amazon account, so he could sign in to use Alexa on the watch as well (I didn't want it connected to mine). Takes a few minutes to setup, but then you're good to go!
Product summary presents key product information
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Product Summary: TOOBUR Smart Watch for Women Alexa Built-in, 1.95" Fitness Watch with Answer/Make Calls, IP68 Waterproof/Heart Rate/Sleep Watch/100 Sport Modes, Smartwatch Compatible Android iOS
From TOOBUR
Price
One-time purchase: £23.95
All prices include VAT.
About this Item
- [Alexa Built-in] Enjoy the convenience of Alexa on your wrist! With TOOBUR's smart watch, you can control your smart home devices, set reminders,get weather updates and more all from your wrist. Simply download the "VeryFit" app from the App Store, connect to your watch via Bluetooth, and enjoy the convenience of Alexa on your smartwatch.
- [Stay connected on-the-go] Simplify your daily routine by managing your calls and messages in one place. With Bluetooth compatibility, the TOOBUR smartwatch allows you to make and receive phone calls, you can also receive social media, E-mail and SMS notification right on your wrist, you will never miss an important message or notification. keeping you connected while you're on-the-go.
- [Health & sport watch] Track your health and fitness goals with the TOOBUR smart watch. The fitness watch can monitor your heart rate, and stress levels in real-time, and alert you if anything is abnormal. With over 100 different sports modes, the sport watch allows you to easily track your steps, calories burned, distance, speed and with an IP68 waterproof, the watch is perfect for swimming and any sports. Get yours now and start tracking your progress!
- [A Good Sleep is All You Need] Get a better night's sleep with TOOBUR's sleep watch.The smartwatch monitors your sleep in three different modes - REM, light, and deep sleep. The data is sent to the "VeryFit" app, which provides you with insights and tips to improve your sleep quality. Use this feature to improve your overall sleep habits and wake up feeling refreshed.
- [Long Battery Life] Experience uninterrupted smart living with TOOBUR smartwatch's long battery life. With up to 30 days of standby time, 20 days in power saving mode, and 7-10 days of daily usage, you can wear your smartwatch without worrying about frequent charging. And it only takes 2.5 hours to fully charge, allowing you to spend more time enjoying the benefits of a smartwatch and less time worrying about battery life.
- [1.95'' HD Screen & Customizable Watch Face] Experience crystal-clear visuals like never before with our smartwatch's 1.95-inch high definition screen. Choose from 100 beautiful cloud-based watch faces or even upload your own photos, such as selfies or pictures of your pets, to create a truly personalized look. With endless possibilities, you'll never run out of options to make your watch truly your own.
Product description
Newer Version Available
TOOBUR Smart Watch for Women, Alexa Built-in, Answer/Make Calls, 1.83" Fitness Tracker Watch with Heart Rate Monitor, Sleep Tracker, Pedometer, IP68 Waterproof, Smartwatch Compatible Android iOS, 4.2 out of 5 stars, 1,786 ratings
Currently unavailable.
Options Available
Size Name
- fits 145mm-190mm wrists
Colour Name
- Blue
- Pink
Important information
Visible screen diagonal
2" / 5 cm
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